17th Century Treatment of Woman in Literature Essay

By the Middle Ages, it was commonly accepted that Eve was principally to blame for the disobedience that led to the fall of humanity. Greek ideas had replaced Jewish in Christian thinking, including the notion that the soul was good but the body evil. Heretical though this might have been, it didn’t stop sexuality being regarded as somehow evil. One of the few recorded medieval women writers, the mystic Margery Kempe, aspired to celibacy even within marriage. As it becomes apparent in a few select works representing women in medieval literature, includingThe Book of Margery Kempe, Beowulf, Sir Gawain and the Green Knight, and Le Morte Darthur, in the middle ages or medieval period, restrictions placed on women underwent a significant change. At the beginning of this period, women’s roles were very narrowly prescribed and women did not have much to do with life outside of the home. As this age went on, however, women gradually began to express more opinions and have a greater and more equal role in society. Two earlier medieval texts, Beowulf and Sir Gawain and the Green Knight offer readers two simple categories of women, those who are or are not confined. Later, with the writings of Margery Kempe, the strict duality begins to disappear and the reader is confronted with a woman who is blend of each of these ideas of women. While she is confined by her society, she is unconfined by its conventions such as marriage and traditional gender roles. In general, however, each text presents an example of a â€Å"proper† and confined woman as well as the complete opposite; almost so that the reader can see what evils can occur if a woman is not confined. The women in Beowulf, at least on first glance, might appear to be glorified waitresses and sexual objects, but their role is far more complicated than this. When it is stated in one of the important quotes from â€Å"Beowulf† that, â€Å"A queen should weave peace† As confined in a marriage, women in Beowulf are assigned the role of peace weaver, â€Å"queen and bedmateAll of the human women in Beowulf are queens and adhere to their duties as such with grace and obedience. The only exception to this model of medieval femininity is Grendel’s mother who is technically a woman but is so hideously described that the idea of gender becomes grossly distorted. Sir Gawain and the Green Knight even though it was written some years after Beowulf. In this text, the reader is first confronted with the ideal woman, Guenevere, who is confined and is serving her role as peace weaver and object for the male gaze. â€Å"the goodly queen gay in the midst/ on a dais well-decked and duly arrayed / with costly silk curtains†¦all broidered and bordered with the best gems† Chaucer’s womenAlthough women feature strongly in Chaucer’s earlier works, such as The Boke of the Duchess and Troilus and Criseyde, we only find three women on the pilgrimage described in The Canterbury Tales: * The Wife of Bath * The Prioress * ‘Another nun’ who accompanies her but is hardly mentioned again. The two principal women reflect the only ways that women at the time could achieve independence and status: in the Church or in a trade. The Wife of Bath represents those whose skills, such as weaving, gave them financial independence, though Chaucer’s character seems to have grown wealthy mainly by marrying a series of rich old men. is tempting to see the Wife as a champion of female rights, and her Tale brings out the idea that women should have maistrieover men, but the Wife is of course a character in a story written by a man. She has had five husbands, like the woman of Samariawho is challenged by Jesus (in John 4:17-18), ’withouten oother compaignye in youthe’. Her fifth husband, whom she married for love rather than riches, proved to be less compliant – and very well read. She claims to have put him in his place eventually, but Chaucer enjoys making the Wife recount (and try to refute) all the misogynistic tales with which he has assaulted her.  Women in Renaissance and after: Throughout the sixteenth and seventeenth centuries, the social standing and the legal and economic rights of women continued to be restrictive, limiting them to the domestic sphereDuring the Protestant Reformation of the sixteenth century and the resulting Catholic Counter-Reformation, the depiction of women in domestic roles became increasingly important. The social system of patriarchy matured during the early modern period, particularly during the Reformation. The concept of patriarchy involved male control over nearly all facets of society. The assigned works from the English Renaissance primarily portray women unrealistically. Despite a few exceptions, these works depict women as being idealistically beautiful, as having perfect virtue, or, conversely, as exercising hyperbolically negative traits. The few exceptions to this rule do depict women in a more realistic light. For instance, in its first six stanzas, the female speaker of John Donne’s â€Å"The Bait† praises Marlowe’s â€Å"Passionate Shepherd,† but in the final quatrain, she acknowledges how foolish she is for biting at his bait, saying, â€Å"That fish that is not catched thereby, / Alas, is wiser far than I† (1247). William Shakespeare also paints a realistic picture of a woman in Sonnet 130, debunking the florid Petrarchan conventions that elevate women’s beauty almost beyond comprehension but asserting that his mistress is â€Å"as rare† (1041) as any Petrarchan subject nonetheless. Among the male authors, Shakespeare also presents the most substantive and realistic female character of these works with Cordelia in King Lear. Although her honesty at first brings disownment and exile, she emerges as one of the few characters in the play who remain true to their convictions throughout the course of the narrative. Cordelia’s realistic portrayal is rivaled only by the highly personal poetry of the only female author assigned, Katherine Philips. In â€Å"A Married State,† Philips also debunks the popular perspective favoring of marriage, especially with its benefits for women, noting to her audience of young women that the single life yields â€Å"No blustering husbands to create your fears; / No pangs of childbirth to extort your tears; / No children’s cries for to offend your ears† (1679). Another of her poems, â€Å"On the Death of My First and Dearest Child, Hector Philips,† provides an equally realistic yet exponentially more emotional account of the uniquely maternal experience of losing a child. Despite the success of these works in presenting realistic depictions of women, they are the exceptions to the rule, as the majority of the assigned works portray women quite unrealistically. Perhaps the most common of the exaggerated portrayals addresses women’s physical beauty. Sonnet 64 of Edmund Spenser’s Amorettidescribes his subject with the inflated Petrarchan conventions satirized by Shakespeare, likening each detail of her physical appearance to a different flower, and claiming that â€Å"her sweet odour did them all excel† (866)—an obviously impossible feat. The bride of Spenser’s Epithalamion is sung as having similarly cosmic beauty, with â€Å"eyes like stars† (870) or â€Å"Saphyres shining bright† (872). In fact, Spenser describes â€Å"all her body† as â€Å"like a pallace fayre† (872) in a highly exaggerated comparison, the meaning of which almost defies interpretation. Even in a poem addressing the neo-Platonic ideal of finding virtue in beauty, Sir Philip Sidney’s Astrophil still relapses to using the common Petrarchan convention comparing Stella’s eyes to the sun in Sonnet 71 before concluding with the confession that he fails in his attempt to elevate his attention from her physical beauty to her underlying virtue. These last two works also invoke the fallacy of women as having unadulterated virtue. Again, Astrophil lauds the inherent goodness that Stella’s beauty reflects. Not only does she possess this virtue, but she also seeks to improve all with whom she comes in contact: â€Å"And not content to be Perfection’s heir / Thyself, dost strive all minds that way to move, / Who mark in thee what is in thee most fair† (926). Spenser describes one example of the flawless disposition of the bride ofEpithalamion by recounting her humility, even shyness, in the face of the adoring stares of all the guests at her wedding and the unsullied virginity she brings to her marriage bed. In another work, the virtuous Celia of Ben Jonson’s Volpone finds her faith and integrity unrewarded with an attempted affair forced upon her by her husband and a false conviction for allegedly seducing yet another man. Finally, in a highly complex simile, Donne draws a parallel between his love and â€Å"the fixed foot† (1249) of a compass in â€Å"A Valediction: Forbidding Mourning. † The woman he addresses is so constant, so faithful, so flawlessly virtuous, that she is as the tool that produces the circle, the shape of perfection. Just as common as excessively positive characterizations of women are the excessively negative. Two of the assigned plays include women whose primary activity is political scheming: Goneril and Regan in King Lear and Lady Politic Would-Be in Volpone. Goneril and Regan present flattering platitudes to their father, Lear, that do not reflect their true feelings for him. In fact, after receiving their inheritances of half the kingdom each, they want nothing more to do with him and turn him out into the stormy night. Lady Politic also schemes in an effort to increase her social status, leveling false accusations of adulterous seduction against Celia in order to advance her and her husband’s own chances of inheriting Volpone’s fortune. The speaker of Donne’s â€Å"Song† might have been hurt by such women as these, for he denies the existence of any faithful and virtuous woman. If his addressee were to find a seemingly true woman, Donne laments that â€Å"Though she were true when you met her, / . . . / Yet she / Will be / False, ere I come, to two, or three† (1238). Another of Donne’s poems, â€Å"The Flea,† contains another common criticism of women: that they too often deny their suitors. The listener of this dramatic monologue, in killing the flea, casually rejects the speaker’s elaborate analogical argument for a relationship between them, and in response, the speaker insults her honor, which amounts to as much â€Å"as this flea’s death took life from thee† (1236). â€Å"The Nymph’s Reply to the Shepherd† also counters an elaborate argument, this one an appeal more emotional than rational. Sir Walter Ralegh’s nymph responds to each point from Marlowe’s shepherd with the argument that all his promised goods and pleasures will fade with time, including his own youth and love. This reply to a heartfelt attempt to win her love establishes the nymph as cold and self-centered, as opposed to the devoted and emotionally expressive shepherd. The speaker of Andrew Marvell’s â€Å"To His Coy Mistress† experiences a similar rejection from his intended lover. Rather than praise her beauty and virtue, he mocks them as fleeting and meaningless, respectively, saying, â€Å"Thy beauty shall no more be found, / . . . in thy marble vault . . . † (1691) and â€Å". . . then worms shall try / That long-preserved virginity, / And your quaint honor turn to dust† (1691-92). Perhaps the strongest indictments of women in these works charge them with an opposite sin: the base corruption of formerly virtuous men. Arcasia, in Spenser’s The Faerie Queene, attracts and seduces good men only to turn them into wild beasts doomed to her service. Shakespeare’s Sonnet 144 describes a similar woman, close contact with whom carries damning effects: â€Å"To win me soon to hell, my female evil / Tempteth my better angel from my side, / And would corrupt my saint to be a devil† (1042). The most â€Å"accomplished† female corrupter of these works affects not only the man in her life but all of humankind. John Milton’s Eve, after ignoring the counsel of her wiser husband, inflicts sin upon all her descendents as a result of her inferior reason, virtue, and faith—according to Adam and Milton. The sinful history of humanity to follow owes itself to the weakness of a woman. The enormity of this last example typifies how the unrealistically exaggerated portrayals of women in English Renaissance literature far outweigh the few examples of more realistic and moderate depictions. This subject culminates in the image of Milton’s Eve in the epic poem Paradise Lost. Although Milton’s Eve comes, in the mid-seventeenth century, at the end of the Renaissance in England, her image builds upon, and perpetuates, Renaissance antifeminist commonplaces, while it also questions and undermines them. Milton emphasizes Eve’s subordinate position in his description of Adam and Eve in Book 4: â€Å"For contemplation he and valor formed, /For softness she and sweet attractive grace; /He for God only, she for God in him† (11. 296-299). Eve herself articulates and generalizes that subservience: â€Å"God is thy Law, thou mine; to know no more/Is woman’s happiest knowledge and her praise† (11. 638-639). When she rebels against her secondary position, she separates herself from Adam in their Edenic tasks and thus is vulnerable to Satan’s temptations. When the Renaissance in England was at its height, in Edmund Spenser’s Elizabethan world, the great epic poet of the 1590s presents images of women that contrast with the shadowy or negative women of Milton’s epic poem. While antifeminist views of female nature are embodied in the allegorical Error in Book 1 of Spenser’s The Faerie Queene, other females throughout the epic serve to celebrate women. In part because Spenser’s poem was written in praise of his own Queen Elizabeth, the positive images of women range widely. They include the gentle, yet forceful, Una, whose cry, â€Å"Fie, fie, faint harted knight† (1. x. 465) shocks the feeble Redcrosse Knight into action against the temptations of Despair. In the third book of The Faerie Queene, the virtue of Chastity is exemplified through the woman warrior Britomart. In this portrait, Spenser tells Queen Elizabeth that he is disguising praise of her, his own queen, since explicit celebration would be inadequate: â€Å"But O dred Soveraine/ Thus farre forth pardon, sith that choicest wit/ Cannot your glorious pourtraict figure plaine/ That I in colourd showes may shadow it,/ And antique praises unto present persons fit† (3. . 23-27). Throughout her reign, Queen Elizabeth provided a strong, positive image of a woman, through which poets from Peele’s play, The Arraignment of Paris, through William Shakespeare’s Henry VI, Part 3 found opportunities to create dominant roles for woman. Yet Queen Elizabeth herself perpetuated some of the misogynist stereotypes that haunted her at her accession in 1558, in such tracts as John Knox’s Blast of the Trumpet against the Monstrous Regiment of Women. Queen Elizabeth ruled through her own alienation from her womanliness. She ruled as the Virgin Queen, continuing the idea of chastity as the norm and replacing in her still newly Protestant country the lost ideal of the Virgin Mary. The artifice of her costuming and the artfulness of her speeches both contributed to her power. During Elizabeth’s reign from 1558 to 1603, positive images of women include the female characters of Shakespeare’s comedies, like Rosalind of As You Like It and Beatrice of Much Ado about Nothing. After James I’s accession, however, the Jacobean theater explored female characters who achieved tragic, heroic stature, like John Webster’s The Duchess of Malfi. In her closet drama, The Tragedy of Mariam, Elizabeth Cary explored the dilemmas facing strong women. In addition, in this later period of the Renaissance, such women writers as Elizabeth Grymeston, the author of the Miscelanea; Lady Mary Wroth, the author of the poetry and prose epic romance Urania; and Amelia Lanier, the author of a poetic defense of Eve, became creators of rich images of women, which we are only now beginning to recover.

Democracy in Pakistan-a Dilemma

Against the backdrop of recent surge in political temperature, speakers at a roundtable discussion forum stress the need for continuation of democratic process despite of all the current challenges faced by it. In a roundtable discussion forum â€Å"Political Expediency and the Future of Democracy in Pakistan† organized by the Center for Research and Security Studies (CRSS), at its office premises in Islamabad, issues and challenges related to current democratic governance and prospects of a democratic Pakistan were discussed in detail. 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Likewise, during current democratic rule, for the first time, Senate was chaired by an opposition representative. Then if we look towards media, we have a robust and independent media, which explicitly does not seem under the influence of government. Coming to the democratic governance, Mr.Mahboob asserted the notion that there is widespread political discontentment and disillusionment among the masses. And ironically, the people have directed all their criticism and scathing towards federal government and spared the provincial governments altogether, whereas under the 18th amendment, most of the ministries have been devolved to the provinces. Therefore when we disparage the federal gover nment, we should also vent some anger on provincial governments as well. Discussing the recent upsurge in political temperature, Mr.Mahboob stated â€Å"As we are nearing to the close up of this government, therefore, all political parties want to gear up the political momentum in order to gain mileage out of it in coming elections. He further continued by saying that â€Å"Almost all opinion surveys and polls in recent months suggest that the people are fed up by the present government— and want a change, so this upsurge is not abnormal and nothing is worrisome in it†. He narrated that when we talk about the freedom of expression, we generally take a pride after looking at the countries, which enjoyed sustained periods of democracy.And this is something that we should cherish, despite of all short comings. He termed the â€Å"Imran Khan phenomenon† as a harbinger of positive change in the political arena of Pakistan. PPP leader and former federal minister, Sye da Abida Hussain said that since inception Pakistanis wished for democratic rule in the country, and it is because, â€Å"Pakistan born out of vote†. But, she lamented that we have been scathing under long dictatorial rules for better part of our political history and there are reasons for it.She observed that though we as a nation may have developed liking for democratic rule, but ironically we lack political temperament. Mrs. Hussain said that the voices for change are getting louder and louder with the passage of time. She acknowledged that there is rampant corruption in the country and no state department is free of it. â€Å"State institutions should be established on the basis of equality, charter of democracy should be written by all the parties struggling for rule of law in the country†, she suggested. Every one of us talks about poor governance but nobody did anything† she lamented. She reiterated that we have to make the system more responsive through s ustained efforts for efficient democratic governance. Meanwhile, if we resorted for premature political solutions at this stage, then the future of democracy in Pakistan will be dark once again. She warned that the covert apparatus is once again out with its ulterior motives and the political parties will have understand its maneuvering for the benefit of democratic et up in the country. Former lawmaker from Swat, Mr. Adnan Aurangzeb said that in Pakistan â€Å"—the gap between political representatives and the represented is widening relentlessly† and this is not healthy sign for the future of democracy in the country. He underlined that there are structural problems, which are not letting the democratic culture take hold in Pakistan. He said that unfortunately, the legislators in Pakistan are not well connected with their constituencies, and therefore the people feel marginalized.According to him, there lies huge social, cultural, economic and political void between the rulers and the ruled. And this pertinent factor will continue to haunt the dream of a peaceful and prosperous democratic Pakistan. Participants in the roundtable discussion forum were of the view that there is need for a responsive democratic governance structure and without accountability the dividends of democracy will not trickle down the masses. And in consequence, the ubiquitous discontent will eventually lead towards the folding of the political system.

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Alternative Dispute Resolution - Essay Example For example, the NHS estimated that from 2000 onwards, the average time for a claim against the NHS with settlements exceeding  £10,000 to reach court was five and a half years4. However, it has been propounded that â€Å"The satisfactory resolution of disputes is a key issue for any society5† and as such, â€Å"Litigation has traditionally been regarded as the dispute resolution procedure par excellence6†. However, the litigation system has been riddled with problems and Lord Woolf’s review of the civil litigation system underlined concerns regarding the augmenting costs and delay of litigation7. Furthermore, the report found that litigation was too costly, often surpassing the claimant’s application, further compounded by the lack of predictability regarding total costs, perpetuated by consistent delays in concluding such cases8. Lord Woolf’s report resulted in the Civil Procedure Rules9 (the CPR) with a shifting emphasis towards case management in an attempt to alleviate the delay and expense of litigation, and to approach cases in an interventionist/managerial capacity instead of the traditional adversarial approach10. Indeed Lord Woolf commented that â€Å"case management includes identifying the issues in the case; summarily disposing of some issues and deciding in which order other issues are to be resolved; fixing timetables for the parties to take particular steps in the case; and limiting disclosure and expert evidence†11. Lord Woolf’s report also recommended a propensity towards alternative dispute resolution (ADR), with litigation as a last resort option12. However, Cornes highlights the point that private commercial mediation in particular â€Å"does not take place in a legal vacuum, many legal principles are highly relevant to mediation, such as confidentiality, without prejudice, impartiality, conflicts of interest, privilege and so on13.† To this end, Cornes further highlights the fact that the implementation of

Human Resources Term Paper Example | Topics and Well Written Essays - 3750 words

Human Resources - Term Paper Example It is because of the quality of human resource and proper management of human resource that an organization is able to differentiate itself from others and the organization is able to attain competitive advantage (Blau, 1978). Organization invests in different projects and assets so that they would yield returns to the company in the long run and the company only invests in them if the expected value of the returns of the projects or assets would be more than their total present investment cost. This theory can also be linked to the human resource of the organization and organizations invest in human resource so that they would yield them profits in the years to come and help the organization to grow as a successful venture. As human resource is the most important asset of the organization and therefore it is imperative for the organization to properly manage its human resource so that the investment yields maximum return (Roslender, 1997). There can be different kinds of investment on human resource like the cost of training, cost associated with recruitment of employees etc and therefore it is important for the management to properly analyse the cost and returns that human resource would yield and for th is purpose, human resource accounting has emerged as the solution (Mirvis, & Lawler III, 1984). The concept of human resource accounting is the process by which organization analyses and compares the investment that they have made in the human resource and the benefits that human resource yields to the organization (Pyle, 1970). This information about the cost and benefit of human resource is then conveyed to the interested parties in the organization. This kind of investment is not reported in the conventional financial statements of the organization however this investment is an important one for the long run success of the organization. This report analyses the concept of human resource accounting and how organization uses the concept of human resource accounting along with the importance of human resource accounting. In addition to this, this report also discusses about different methods with which organizations analyses the performance and cost of employees in an organization a nd limitations of each method and then the conclusion. Concept of human resource accounting and how organization uses it Human Recourse Accounting is the term used to measure the worth and cost of their organization’s employees. Thus, it is the process of identifying, quantifying and communicating the data and information about Human Recourses to the parties involved (Roslender, & Dyson, 1992). It is an effort to identify and report the investments and funds made in organization’s human recourse that are presently not accounted for in the usual accounting practices. Different organizations use the idea of human resource accounting in different ways. With the passage of time, more and more organizations have started implementing this concept considering its importance not only for the human resource department to better evaluate the performance of individuals but as it helps in improving the long profitability of the organization as they are able to identify which human resource or employee is most important to the organization and which human resource should be included in their long run plan and therefore using human resource accounting the management is able to plan things in a better way (Caplan, & Landekich, 1974). However, despite of an increasing use of human resource accounting in different industries around the world, still there are several organizations that do not utilize this concept. Human resource acco

Language as a Powerful Mind Control Weapon Essay Example for Free

Language as a Powerful Mind Control Weapon Essay Nineteen Eighty-Four (1949) is a classic dystopian novel by English author George Orwell. Akin to the latter’s earlier work, Animal Farm (1945), Nineteen Eighty-Four is a cautionary tale about the dangers of totalitarianism. The novel’s main character, Winston Smith, is a civil servant tasked with disseminating government propaganda through the forging of records and political literature. Disillusioned with such a mechanistic existence, Smith begins an uprising against the regime – a move which later resulted in his incarceration and torture. The esteem of Nineteen Eighty-Four can be attributed mainly to its frank and vivid portrayal of the perpetuation of the status quo at the expense of individual rights (Gearon 65). Many of the novel’s terminologies and ideas, such as â€Å"doublethink,† â€Å"Orwellian,† â€Å"Newspeak† and â€Å"Big Brother,† eventually acquired secure places in the English language (Trahair 289). At present, some thinkers even use these expressions and concepts to criticize repressive government policies. The term â€Å"Orwellian,† for instance, is currently an idiom that refers to any form of normalcy that closely resembles the Party (Cameron 151). One of Orwell’s major arguments in the novel is that language is the totalitarian government’s most powerful weapon of mind control. Through the usage of deceptive language and propaganda, as well as the modification of language, the Party was able to manipulate the thoughts and beliefs of the citizens of Oceania. Newspeak was the Party’s primary means of misleading the citizens of Oceania (Thomas, Singh, Peccei, Jones and Wareing 39). It was a corrupted form of Standard English (known in the novel as Oldspeak) that reflected the principles of Ingsoc. â€Å"Undesirable† words were eliminated from the lingua franca, while those that were retained were stripped of â€Å"unorthodox† denotations (Ji 1). Consequently, it became impossible to develop other modes of thought in Newspeak (Orwell 144). Newspeak was more than just a language – it was the â€Å"(embodiment) of the totalitarian (mindset) of the Party members† (Gerovitch 12). To accommodate alternate views would increase the possibility of encountering â€Å"heretical† thoughts (Gerovitch 13). It is no longer surprising, therefore, if the Party required all inhabitants of Oceania to use Newspeak – doing so was a very convenient way of indoctrinating them with Ingsoc beliefs. The immense power of language to control the mind is not a fictional phenomenon. The Sapir-Whorf Hypothesis (n. d. ) argued that language determined how human beings perceived their environment (Thomas, Singh, Peccei, Jones and Wareing 39). This assumption is composed of two parts – linguistic relativity and linguistic determinism. Linguistic relativity theorized that the languages of different cultures do not necessarily have equivalent systems of representation. Linguistic determinism, meanwhile, asserted that a language not only reflected certain aspects of reality but also influenced the speaker’s thought process (Thomas, Singh, Peccei, Jones and Wareing 25). It would be fair to say that the premise behind the development and usage of Newspeak was based on the Sapir-Whorf Hypothesis. In the novel’s appendix, it is revealed that Ingsoc was originally known as English Socialism (Orwell 143). But during the time of English Socialism, people spoke Standard English. Consequently, they were exposed to radical ideas that inspired them to turn against the Party (Ji 1). In retaliation, the Party silenced them through punishment and terror (Ji 1). The Party eventually viewed the period of English Socialism as one that was characterized with violence and lawlessness. Standard English, meanwhile, was regarded as a relic of an anarchic past that must be discarded at all costs. The Party even set a year in which they expected Standard English to be already nonexistent – 2050 (Orwell 143). In the appendix of the novel, Orwell wrote the Party’s ultimate dream – a society wherein everyone accepted the official ideology even without the threat of punishment and terror (Ji 1). This was only possible, however, if they had no access to subversive ideas. It must be noted that in the context of the novel, Standard English was regarded as the source of dissident concepts. The Party therefore realized that Standard English must be replaced with a singular and specially contrived language – Newspeak. When people spoke, heard, read and wrote only in Newspeak, they could be kept under control even without outright state persecution (Ji 1). Newspeak was the official language of Oceania and had been devised to meet the ideological needs of Ingsoc, or English Socialism. In the year 1984 there was not as yet anyone who used Newspeak as his sole means of communication, either in speech or writing. The leading articles in The Times were written in it, but this was a tour de force which could only be carried out by a specialist. It was expected that Newspeak would have finally superseded Oldspeak (or Standard English, as we should call it) by about the year 2050. (143) The purpose of Newspeak was not only to provide a medium of expression for the (worldview) and mental habits proper to the devotees of Ingsoc, but to make all other modes of thought impossible. It was intended that when Newspeak had been adopted once and for all and Oldspeak forgotten, a heretical thought – that is, a thought diverging from the principles of Ingsoc – should be literally unthinkable, at least so far as thought is dependent on words. Its vocabulary was so constructed as to give exact and often very subtle expression to every meaning that a Party member could properly wish to express, while excluding all other meanings and also the possibility of arriving at them by indirect methods. This was done partly by the invention of new words, but chiefly by eliminating undesirable words and by stripping such words as remained of unorthodox meanings, and so far as possible of all secondary meanings whatever. To give a single example. The word free still existed in Newspeak, but it could only be used in such statements as â€Å"This dog is free from lice† or â€Å"This field is free from weeds. † It could not be used in its old sense of â€Å"politically free† or â€Å"intellectually free† since political and intellectual freedom no longer existed even as concepts, and were therefore of necessity nameless. (144) A person growing up with Newspeak as his sole language would no more know that equal had once had the secondary meaning of â€Å"politically equal,† or that free had once meant â€Å"intellectually free,† than for instance, a person who had never heard of chess would be aware of the secondary meanings attaching to queen and rook. There would be many crimes and errors which it would be beyond his power to commit, simply because they were nameless and therefore unimaginable. (148-149) This ambition, however, was not without serious consequences. The individual rights of the people of Oceania were severely violated. They constantly lived in fear of government reprisal – landscapes across London were bombarded with posters of â€Å"Big Brother† with the caption â€Å"Big Brother is Watching You† (Orwell 1). Two-way television sets – telescreens – were installed in all homes and public establishments in order to monitor the populace for any sign of subversive activity (thoughtcrime). Worse, the Party encouraged everyone to spy on one another. Even children were ordered to report their parents to the authorities (Thought Police) if they caught them committing a thoughtcrime. Winston Smith was among those who paid the ultimate price. Upon his arrest, he was taken to the Ministry of Love, where he was subjected to electroshock torture. Winston was afterwards taken to the infamous Room 101, where a prisoner was tortured by being exposed to his or her greatest fear. Winston’s primal fear was rats – he was therefore tortured by having a wire cage full of starving rats brought near to his face. Petrified, Winston finally accepts Party ideology and was later released as a brainwashed individual. Sadly, it is obvious that Orwell’s warning in Nineteen Eighty-Four went unheeded. At present, there are still so many societies wherein people are stripped of their basic rights and liberties. What is more saddening is that some of the parties who are guilty of this wrongdoing are actually claiming that they are staunch advocates of freedom, justice and equality. They use elaborate propaganda to proclaim their â€Å"advocacy† while acting in a completely opposite manner. The Party used language in order to keep the people of Oceania silent, ignorant and oppressed. In doing so, the former proved that evil prospers where good is silent. Orwell, on the other hand, used words in order to expose and fight this atrocity. In doing so, he proved that the pen is mightier than the sword. Works Cited Cameron, Deborah. Verbal Hygiene. New York: Routledge, 1995. Gearon, Liam. Freedom of Expression and Human Rights: Historical, Literary and Political Contexts. Eastbourne: Sussex Academic Press, 2006. Gerovitch, Slava. From Newspeak to Cyberspeak: A History of Soviet Cybernetics. Cambridge: MIT Press, 2004. Ji, Fengyuan. Linguistic Engineering: Language and Politics in Mao’s China. Honolulu: University of Hawaii Press, 2004. Orwell, George. Nineteen Eighty-Four. n. p. : n. d. Thomas, Linda, Ishtla Singh, Jean Stilwell Peccei, Jason Jones, and Shan Wareing. Language, Society and Power: An Introduction. 2nd ed. New York: Routledge, 2004. Trahair, R. C. S. Utopia and Utopians: A Historical Dictionary. Santa Barbara: Greenwood Publishing Group, 1999.

Tata Consultancy Services SWOT and PESTEL Analysis

Tata Consultancy Services SWOT and PESTEL Analysis Tata Consultancy Service (TCS) is the worlds leading global Information Technology consulting firm and business outsourcing organization that envisaged and forged the espousal of the flexible global business practices, which nowadays facilitate organizations to manoeuvre more professionally and construct more value. The IT industry was not has it is now when TCS started in the year 1968. TCS was started as the Tata Computer Centre a dissection of the Tata group whose chief business was to offer computer services to other concerns. TCS marked a tremendous growth with marking its presence in 34 countries across 6 continents, with a absolute range of services across diverse industrial fields. TCS ranked in top ten in the fortunes rank list for the year 2009. The concern shaped consolidated income of US $5.7 billion for economic year ended 31 March 2009 and is listed on the Bombay Stock Exchange and National Stock Exchange in India. TCS expanded into China, Hungary, Brazil, and Mexico in order to incarcerate the opportunities in financial services and services like Remote Infrastructure management and BPO in those countries, TCS always offered a unique manner to its global customers by positioning its brand in the worldwide market. The zenith of all these lead to the concerns contributions of TM Global Network Delivery Model(GNDM) across Europe, China, India, US and Latin America as well as incorporated full overhaul offerings, all backed by the promise of certainty of experience for customers. By 2007, the value enunciation of Experience certainty was officially initiated, acknowledged and authenticated by global customers. As the Indian financial system sustained to grow in the new century, the necessity for technology to constrain comprehensive augmentation became part of national schema. TCS, which had been spending additional, time in domestic IT from the time when its commencement was well located to assist the National Government at the central and state level, in its inventive proposals. TCS, by its own initiative shaped a digitized delivery system. In a manifestation of the companys ground-breaking spirit and with an aspiration to extend the benefits of the IT upraise across the country. TCS aptitude to convey high-quality overhauls and resolutions are matchless. It is the worlds first organization to accomplished an enterprise-wide Maturity Level 5 on both P-CMM and CMMI, using the most meticulous assessment methodology SCAMPISM. TCS Integrated Quality Management System integrates process, populace and technology maturity through various ascertained frameworks and traditions including ISO 9001 :2000, IEEE and SW-CMM, CMMI, 6-Sigma and P-CMM. For maximum flexibility, speediness, and competence, a vigorous IT strategy is essential. TCS contribution facilitates companies to construct the most of their IT investments from providing system testing solutions, application development, management services, and integration solutions. COMPANY BACKGROUND: TCS has the wide spread economical boundaries around 36 countries with seven physical centres of operations around the world. TCS was founded by Tata group which was established by jamstji Tata in 1868 an oldest and respected group of companies in India. The First chairman was Jahangir Ratanji Dadabhoy followed by Nani Palkhivala. The first general manager was F.C. Kohli. TCS first assigned to offer punch card services to a sister corporation, Tata Steel (TISCO). It later bagged the nations first domestic software project, the Inter-Branch Reconciliation System (IBRS) for the Central Bank of India. It has also provided bureau services to Unit Trust of India; as a result TCS became one of the first companies to offer BPO services. In the early 1970s; Tata Consultancy Services in full swing exporting its services. TCSs inaugural global order came from Burroughs, one of the first business computer manufacturers. TCS was assigned to write code for the Burroughs machines for numerous US-based clients. This knowledge helped TCS to bag its first onsite project the Institutional Group Information Company (IGIC), a data hub for ten banks, which served to two million clients in the US, TCS was assigned to assert and upgrade its computer systems. TCS holds the credit to set off the first software research and development centre, the Tata Research Development a nd Design Centre (TRDDC) in 1981and in 1985 the first client committed offshore development centre was established for Compaq. Early 90s was golden era for the Indian IT industry; they grew tremendously due to the Y2K virus and the introduction of Euro. TCS lead the way for industrial unit replica for Y2K conversion and built-up software tools which undertook the automatic conversion process and facilitated third-party developers and customers to use. In 1999, TCS fortified the opportunities in outsourcing the E-Commerce and the connected solutions and set up its E-Business division with ten people. In 2004 it illustrated a vigorous development of contributing half a billion US dollars to TCSs total revenue. In the year 2004, TCS was ranked under public sector, though much later than its competitors such as Infosys, Satyam and Wipro. TCS entered into a brand new area of IT services (Bioinformatics). The next two years that followed TCS aced a huge growth in progress both nationally and internationally. TCS assists some of the worlds major MNCs to take up the accurate technology-enabled solution that helps them: Optimize business recital Decrease product progress time Get better product differentiation Smooth the progress of arrangement of business with technology Join their extensive supply chains Offer real-time business handy Lesser functioning costs. Tata Consultancy Service Profile: Type: Public BSE: 532540 Founded: 1968 Headquarters: TCS House, Rave line Street, Fort, Mumbai 400 001 India Key people: Ratan Tata, (Chairman of the Board, Tata  Group) S Ramadorai, (CEO and Managing  Director) Jobhi Mahalingam, (Executive Director  and CFO) N Chandra, (Executive Director, COO, CEO   MD Designate) Phiroz Vandrewala,(Executive Director  and Head, Global Corporate Affairs) Ajoy Mukherjee, (Vice President and  Head, Global Human Resources) K Anantha Krishnan, (Vice President and  Chief Technology Officer) Services: Information Technology Consulting, IT Services, Outsourcing, BPO, Software Products Products: TCS Bancs, Digital Certification Products, Healthcare Management Systems. Revenue: US$ 6.019 billion (in FY 2009-10) Net income: US$ 1.128 billion (in FY 2009-10) Employees: 150,000 (As on 1 April, 2010) Website: http://www.tcs.com FINANCIAL POSE: TCS financially persists to demonstrate the steady stand in the top position of Indian IT firms. As the IT outsourcing market records more rapid growth pace, TCS expressed a steady growth rate in 2008-09, whose consolidated revenue grew by 23% to 27% which helped TCS to cross the $6 billion revenue milestone. TCS operating margins improved to 23.73% by 109 basis points. TCS have also increased its dividend share to Rs.14 in the last financial year. The TCS directors have also recommended an issue of bonus shares in 1:1 ratio and it was the second bonus issue since 2004. TCS completely focused in helping their customers relationship with them simultaneously adding fresh customers and penetrating in novel market segments and emerging verticals which made them to add 163 new customers internationally in the past year. TCSs foremost market North America crossed new high point of revenue above $3 billion and grew 26% in 2008-09 in spite of recession, While Europes branches faced a express growth of 38.5% during the same year. It is very significant for an organization to certify the differentiation of its revenue stand and to uphold its augment impetus. TCS always delivers that the 143,000 TCS employees are the supreme assets of all which includes 50,000 global associates from 67 countries and TCS trained 93,000 software professionals of which, 22,000 college graduates in the past academic year which was tremendous growth. TCS is incessantly investing to unlock new markets and services which made them to invest in emerging markets like Asia-pacific, Middle East, Africa and Latin America. The firms gigantic team of human resources is serving the TCSs panorama not only in business but also its contact on the community. TCS made an effective evolution in corporate sustainability. TCS persists to be a pioneer of growth for the reason of its established ability to reinvent the business and organisation. The concern is placed to exert in collaborative mode, significant assessing all that TCS does. TCS holds a strong position in the future IT global market. ORGANIZATIONAL STRUCTURE: A basic structure distributes responsibilities among the members of a company. Its purpose is to contribute to the successful implementation of objectives by allocating people and resources to necessary tasks and designing responsibility and authority for their control and coordination The three levels of organizations are technical level, managerial level and the community level. (Mullins, 2008) The organizations are differentiated based on the task, the employees work and the nature of company and its HR policies and conditions. A hierarchy is handled in order to treat people equally in companies; Treating equal is just that they are literally equal, In order to extract best from an employee, the person above him will treat them as one and the same to extract the maximum and best work from them Functional organization,  matrix organization, and  line organization  are three common types of organizational structure (Mullins, 2008). The main intention of organiza tions is to distribute the tasks; the main aspect is to preserve the relationship between employees of different stages in order to drive them towards the single task and to monitor the progress of the assigned task. The TCS have a very well designed organization. The organizations can be classified into two main divisions they are Centralization. Decentralization. Centralization A simple and effective execution of policies for an entire organization. Gives a reliable approach over the organization. Makes trouble-free organization and administration control Better employ of specialization including better amenities and paraphernalia. Decentralization Facilitated verdict is to be nearer to the operational level of work. Amplified receptiveness to local conditions. It persuades inspiration and confidence of the staff. Observance progress in compliment and more supple structures. TCS offers services in eight areas of service: Business process Outsourcing, Business Intelligence and performance Management, Enterprise Solutions (CRM, ERP, and SCM) IT Consulting, Application Development and Maintenance, Engineering and Industrial Services, IT Infrastructure services, Testing and quality Assurance. TCSs are divided in following divisions Financial Services, Energy and Utility, Banking, Life sciences and Health care, Insurance, Securities trading system, Retail and Consumer goods, Telecommunications, Government and Transportation. TCS follow a standard organizational growth which helps them to organize the vast team under single board of directors; the type they follow is matrix organization. The matrix organization is a combination of functional departments which provide a stable base for specialized activities and a permanent location for staff and units that integrate various activities of different functional departments on a project team, product, programme, geographical or systems basis (mullins 2007). (www.tcs.com) DISADVANTAGES ADVANTAGES More involvement can cause aggravation and uncertainty among team members. Adequate meeting makes this type more time consuming. A detailed understanding is needed in order to be a part else result in bad performance which affects the total team work. A very good ability is needed in order to perform better and draw attention. Distribution of possessions is supple among the organization. Facilitates in intricate verdicts and appropriate for recurrent transformations occurs in unbalanced atmosphere. To meet demands from customers and helps to make unity within the team. Provides an opportunity to extend both practical and product skills. ORGANIZATIONAL CULTURE: Even though the organizational culture will look like a similar saying its really solid to describe and elucidate as the word culture is derived from anthropology. In simple it can be described as the reflection of fundamental works about the way by which the work is performed. The collection of traditions, policies, value, attitudes and beliefs that comprises an invasive framework for everything we do and believe in an organization (Mullins, 2008). The corporate cultures can be categorised by two influential factors, The degree of threat coupled with the organizations manners The pace at which organisations and their employees obtain comment on the success of verdict or strategies. If the customs are adopted by the employees, it amplifies the supremacy and rights of management in three ways. Categorizes themselves with their organization and consent to its decree when its the defined fascination to do. To integrate the organizations worth when they are right. Enthused to accomplish the organizations objectives. The types of Organizational culture are Power culture, Task culture, Person culture, Role culture. A well-built organizational culture lies on eight strong pillars of OCTAPACE referring to authenticity, confrontation, autonomy, openness trust, proactive, collaboration and explicitness. Organization cultures can be categorized into strong and weak cultures. The organizational culture of TCS is translucent in stipulations of pay and its HR policies. There is a towering level of employee engagement as the concern pay structure stimulates and supports employees to achieve better to receive an excellent sum of their recital pay. There is an incessant improvement and growth of workforce through different modus operandi like the T model. It is a proficiently managed organization with client fulfilment as its top most precedence. Workforces are given lofty sum of respect and everybody is addressed as an ASSOCIATE to make them believe that their input really matters. But there are some minorities who believe that TCS follows a cold culture, by cold they signify that persons are not concerned about others. Few think that TCS has an energetic culture and there are lots of communal performance which the concern takes on to help the underprivileged and poor. One such initiative is the TCS Maitree, it is a non-profit auxiliary of TCS which utilize the employees to approach further on and educate the under privileged children or seize a camp in a countrys rural area to educate them regarding the knowledge on computers. PS T Model is new software intended by TCS, all the workers information pertaining to his possession, competencies, skill set, etc are fed and then the software gives the three best domains where the employee would best be suited. This model when launched will help in smooth inter- departmental reloc ates. TCS values are ethical, in which TCS have its own set of rules, policies, values which is called TATA Code of Conduct which was explained by HR with immense efforts during induction process, in easy words it can be described as that TCS is not doing business from people but doing business with the people. The TCSs culture is dynamic and favourable for vigorous growth and antagonism. THE NATURE OF ORGANIZATIONAL CHANGE: Change is persistent manipulate. It is an unavoidable part of both social and organizational life and we are all subject to continual change of one form or other (Laurie j Mullins 2008) There are factors which are substantial to the organization change are: Global inflation and economic meltdown. Non-availability of resources. The limitations on products lifecycle due to frequent revises in technologies. Very high competition in escalating and capturing new market places. BUSINESS STRATEGIES: TCS names its business divisions as Industry Service Practice. TCS has it maximum revenue from Banking Financial Services and Insurance Sector. GENERIC BUSINESS STRATEGY: Low outlay of Global delivery 24X7 model. Delivery with the help of established release and excellence framework-IQMS in time. A whole focus on customer retention and client relationship in order to uphold the business revenue which is 95.6% Distinguished in low end services in both capital and price A solid protection from the money fluctuations with currency prevarication. Owing to its tough knowledge management system and resource strength, TCS has been triumphant in attaining the cost leadership in the Industry. In recent years TCS has been following a further resolute strategy where they are moving towards the requirements of customer and the nature of business as like Middle East, Europe, and Asia-pacific. TCS focus much on customers and the area rather than being broad. A full Focus on the centres of Excellence(CoE) to strengthen potential in order to build the state-of-art elucidation in particular technologies such as testing, virtualization and architecture. The high end skills and scale will help TCS to embark upon huge projects aimed at converting clients, IT applications and Infrastructures. GLOBAL STRATEGIES: When the global strategy of TCS is being closely observed, it will illustrate an influencing labour cost in South America, China and some parts of Europe. Employing overseas experts into the post of Directors in order to obtain the frequent changes in the business is also can be referred as one of the key strategies of TCS Clayton M Christensen(HSB Professor, joined TCS in 2006) Dr. Ron Sommer (former chairman of the board of management of Deuteshce telecom AG, joined TCS in 2006) Laura M cha (Member of Executive Council of the Hong Kong special Administrative Region(SAR) and Non-Executive Chairman of HSBC investment, Asia ltd) TCS have a keen view in looking US and UK for the Business Revenue markets and India for the skilled employees. TCS is very keen in establishing global delivery centres outside India which can demonstrate TCS as a Global company. TCS was the first one to set the global delivery centre in China which distinguished TCS from other corporate companies. In recent years TCS was frequently changing its approach towards global market; recently TCS reconstructed its structure towards its global operations to implement a Customer centric and integrated approach which is anticipated to assist in avoiding the risk factors arising from the Economic Meltdown in western countries. TCSs operation units are mainly divided into five main divisions. The well established markets are North America, U.K and Western Europe and the new markets are Latin America, Middle East, India and Eastern Europe. The new restructured plan was considered as the very good change by the TCS as it is attaining impetus in Europe and other markets, which is obvious in the companys marked growth rate of 40% every year. The operations In Middle East and Latin America had also seen a substantial growth. TCS had built new delivery and offshore centres in Latin America like Uruguay, Mexico and Brazil. STRATEGIC ALLIANCES: TCS is always keen in upholding the strategic relationships with various International technology vendors. These relations are distinguished in various magnitudes such as service provider, customer, supplier, and alliance partner. The relationships with the international technology vendors have made TCS to maintain a holistic. TCS made a joint venture with these vendors on joint research influencing each other strengths to research and to develop the best breed offerings. Joint advancing engagements. Significantly new or improved solutions. Joint go-to-market strategies for the solutions. ACQUISITION STRATEGY: TCS is concentrating the growth in two ways the organic means and inorganic means. The Inorganic way is in the course of acquisitions of companies which craft business sense to TCS. The concerns should adjoin great value to TCS. The Business with CMC is assisting TCS taking a very sharp gaze to the domestic Industry. Both companies have synergies in the government sector. They made various agreements with various companies some of them are the agreement with the citi group to transfer 12,000 employees in banking sectors for cash and external support in IT. Tata InfoTech Limited (TIL) was merged in early 2006. It was also a software service company like TCS which have branches around the world like America, Europe and Australia. Comparable to the financial venture made greater than, TCS yet again prolonged its banking commodities and shared its European operations after attaining a 75% equity wager in its Switzerland-based partner, TKS-Teknosoft. TKS was the marketing representative f or TCS in Europe. TCS: CO INNOVATION NETWORK (COIN): TCS is following a coin strategy in order to face the competition as the globalisation has created a elevated competition among the IT companies. It is necessary for the IT companies in order to follow an innovative technology thus resulted in the Advanced Information and Communication Technology which made practicable for companies to collaborate and perform Globally Distributed Network (GDN). Disorderly improvements are not the consequence of a solitary technology pretended by the minority of people but the combination of similar technologies may result in getting a combined innovative technology which will be much more effective and useful for the companies to perform globally. This concept of innovation network is not novel; classically it was the technology releasing body e.g. IBMs driven Innovation Networks and Googles Gartner Innovation networks are already been in existence, for TCS it is the customer driven innovation network where the participants are delivery rudiments and explorations. SWOT ANALYSIS: SWOT analysis is a prearranged loom to calculating the strategic position of a business by identifying its strengths, weakness, opportunities and threats. SWOT offers an uncomplicated way of analysing the results of marketing review. Internal strengths and weakness are abridged as they communicated to external opportunities and threats. (Jobbers; 2007) It analysis the complete strategy of the company based on policies and the business method which they follow. This pictures the companies advantages and disadvantages in companies perspective. The SWOT for TCS is as follows, (S)TRENGTHS widespread universal reach Strong economic presentation Human management skills Innovative lab system The Fame of the founder (W)EAKNESSES Momentous publicity to financial service markets. Deficient in level of consulting operations. (O)PPORTUNITIES Expansion in worldwide IT services Focus on SMB segment Expanding maneuvers in countries like china Focus on high end business and consulting (T)HREATS The Hike in Employee costs Powerful competition from overseas firms like Accenture, IBM etc. Merge in the end markets Currency gratitude Increase in competition from low wage. (S)TRENGTHS: The popularity and the reach all over the global markets made TCS a reputed and known firm in the Global IT Market. The TCS had launched the branches all over the world which can be considered as the primary strength for the TCS. TCS made clear and strong economic presentations around the globe which makes its clients a financial confidence about the company. The International base of TCS, India is known for its skilled employees in IT field which naturally made TCS very strong in Human resource. TCS is also skilled in the management skills as its board of directors are from overseas countries in order to adopt the strategies from all the parts of the world. TCS have a very good infrastructures and innovative labs with all the latest technologies which help TCS employees to update the latest technologies and to make research in various fields. The fame of the founder is also an added strength for the TCS. (W)EAKNESS: The excess exposure on the financial service markets which usually need to be kept confidential is considered as the main weakness of TCS. TCS is also lack in effective consulting team which show a strong reflection of decline in the growth cycle of the TCS, Being a company which works on Outsourcing projects usually needs a very good effective consulting team which acts as the bridge between the clients and company. TCS really lacks in that. (O)PPORTUNITIES: TCS being a fast growing IT firm is very keen in establishing and expanding its business to almost all the parts of world right from India, China, Latin American countries, Asia-pacific and etc which opened up a great business opportunity for TCS. The Focus in the SMB segments is also lays a very good business opportunity for TCS. Expanding the global branches to void countries like china, Asia-pacific will extend the business opportunities of TCS in future. TCS have a very good opportunity in high end business and consulting in the future if they rectify their weakness in consulting service. (T)HREATS: The rapid growth and development in India and other global areas, A common demand for employees arise which result in the increase of cost for employees. TCS has to face a very high competition from overseas and well established companies like IBM, Accenture and etc. The complete merge in the End markets is also a biggest threat for TCS. The advantage on rupees always stands as the biggest threat to all IT companies in general. Increase of competition from low wages is another threat. The similar Indian firms like Wipro, Infosys are also at their full phase of capturing global markets. TCS has to face a cold war against the threats which the company faces. As all the competitors of TCS are equally strong and effective in which TCS cant ignore the supple one. PORTERS ANALYSIS ON TCS: Porters tool will help to analyse the main five competitive factors which affects the companys growth (www.emeraldinsight.com) Being TCS itself is an supplier, it do not have problem with the suppliers, the other four forces which are problematic to TCS are the threat of new entrants, the bargaining power of customers, the threat of substitutes and the spirited rivalry between the existence. In the untimely days the software exports, the software wholesale market was overlooked by very few massive like Accenture, EDS and IBM, where the Indian concern were outlined as small level companies in result the TCS and other Indian software companies competed themselves in the lower end of the business, which resulted TCS and other organizations to choose small projects and tasks which are simple to do. TCS also faced a customer market that was conquered by the insurance companies and huge banks. While TCS keenly hunted for alliances with larger sellers as a competitive strategy, TCS most successful approach was to honestly loom clients and admit the minor charges that its competitive pose dictated. The entry of new companies have reduced rapidly as the huge companies like TCS, Infosys and Wipro have developed and grown huge in their market share, size and reliability with their customers. Though, the companies struggle to decrease their straight rivalry through demarcation of manufactured goods, in every market there has been enormous competitors. TCS has to work seriously upon reducing the bargaining power of customers. TCS can prevent price strategy in mixing up with purchase decision. It means that TCS should bring more than undifferentiated indoctrination by moving up the cost sequence. Such approach might be difficult in the software outsourcing business as the clients have an in-depth domain enterprises and rights of inclination to hold on to the work allocated under considered consulting. The clients very well know that the complete bargaining power lies in the strategic consulting; outsourcing that may reduce their bargaining power. TCS have to build up enough knowledge so as to construct outsourcing these errands a convincing worth plan. Of course, it is exactly in this empire that the multinational outsourcing firms such as Accenture, IBM, and EDS are the most vicious customers. Falsifying groupings are often viewed as a superior approach to offset clients bargaining command. Though, constructing alliances with companies functioning in clients sites have to be low-priced as this would advance focus on TCS in application progress. On other side, the attainment of a medium-sized US firm with sturdy customer relations and domain expertises could offer a striking opportunity. Even if expenses per employee would increase, the go up would be minute since workers needs are lesser for higher value-added jobs. The main anxiety for TCS is opposition from existing companies like Wipro, Infosys and CTS as it has produced rivalry for active dealings and twisted noteworthy pricing stress. Internationally, Companies like EDS have sited themselves as competent of handling huge, turnkey ventures which can distinguish themselves from contestants such as Accenture and IBM that spotlights on superior value-added jobs such as consulting. This proposes an organically-driven expansion strategy for TCS: as TCS should persist to do the similar sort of job that it presently do, but should attempt to arrest a better section of the value-addition by accepting huge projects. Although it has exhibited a potential in distant project management, TCS would be requisite to increase the same capability. But, there are also few risks which prevail in this strategy. TCSs huge dimension implies that it might have already exploited wealth to amount in applications improvement. Adding to that, the strategy may tender the latent for huge growth since it essentially engages elevated value-added actions. Before, this was hard, partially owed to the technical complexity in rejecting the value-chain away from the modularization of appliances programming. In recent years, though, systems design, manufacturing services, and systems integration job have increasingly been outsourced suggestive of that, if the abilities are at hand, those works could be completed in India. The threat of substitutes are mainly from the China, Philippines and eastern Europe which emerge as a biggest threats to the Indian IT companies, which is mainly due to the low cost. The companies from these countries quote very low price for the same quality of products as the Indian Companies do, which creates a great impact on medium to long term projects. It is difficult for TCS being operated from India to attain the organic growth. As the globalization

AOL and the Family :: Web Internet Computers Essays

AOL and the Family The first things that usually come to mind when the American Online symbol is seen is the company’s slow connection, the tied up phone lines, instant messaging, and its monthly fees. Despite the many faults associated with the symbol, this, however, does not stop many from turning to the company’s services when a fast, protected, and reliable web surfing experience is required; And its mainly due to AOL’s commitment to providing services that appeal very much to the family unit. Although â€Å"family† is not usually the first thing that comes to mind when the symbol appears, it is the family oriented services and resources that people expect when dealing with the company in one form or the other. In addition to the other associations with the AOL symbol, the idea of â€Å"family† is another meaning that is closely connected with the symbol because America Online’s family oriented services and resources make it the most widely u sed Internet Service Provider (ISP) out there on the market today. One of the key aspects of a family unit is safety, more specifically, protection. Similar to the world, the Internet is not a safe place. There are many things out on the Internet that parents do not want their children to be exposed to, nor do they want to be exposed to the garbage that is floating around on the Internet. America Online is an ISP company that is protecting families and ensuring that they are not exposing themselves to some of the questionable information out on the Internet today. With resources such as AOL Neighborhood Watch, and AOL Keyword, families are able to receive information about protecting their password, avoiding computer viruses, and spotting frauds and schemes (Gau). In addition, children’s online safety is a primary concern of American Online. An American Online feature that permits parents to select the appropriate levels of online participation for their children is the Parental Controls, and it is used by a majority of AOL p arents to monitor their child‘s daily access to the Internet (Gau). Access to such important tools and features enables members and non-members that try out the company’s services for the first time, to perceive the AOL Company as a â€Å"family† company when the symbol appears on billboards, in magazines or in television commercials.

The Colors of Life :: Example Personal Narratives

The Colors of Life I was sixteen when I found out. The year was 1968. My father and I were in the kitchen, he, in his usual talk-spot by the pantry door, my sixteen year-old self in a chair by the window. The two of us were reminiscing about the time I was a little girl, learning to write the letters of the alphabet. We remembered that, under his guidance, I'd learned to write all of the letters very quickly except for the letter 'R'. "Until one day," I said to my father, "I realized that to make an 'R' all I had to do was first write a 'P' and then draw a line down from its loop. And I was so surprised that I could turn a yellow letter into an orange letter just by adding a line." "Yellow letter? Orange Letter?" my father said. "What do you mean?" "Well, you know," I said. "'P' is a yellow letter, but 'R' is an orange letter. You know - the colors of the letters." "The colors of the letters?" my father said. It had never come up in any conversation before. I had never thought to mention it to anyone. For as long as I could remember, each letter of the alphabet had a different color. Each word had a different color too (generally, the same color as the first letter) and so did each number. The colors of letters, words and numbers were as intrinsic a part of them as their shapes, and like the shapes, the colors never changed. They appeared automatically whenever I saw or thought about letters or words, and I couldn't alter them. I had taken it for granted that the whole world shared these perceptions with me, so my father's perplexed reaction was totally unexpected. From my point of view, I felt as if I'd made a statement as ordinary as "apples are red" and "leaves are green" and had elicited a thoroughly bewildered response. I didn't know then that seeing such things as yellow P's and orange R's, or green B's, purple 5's, brown Mondays and turquoise Thursdays was unique to the one in two thousand persons like myself who were hosts to a quirky neurological phenomenon called synesthesia. Later in my life, I would read about neuroscientists at NIH and Yale University working to understand the phenomenon.

Factors, Symptoms and Treatment of Alzheimers Disease Essay -- Alzhei

Alzheimer Disease 1 Alzheimer Disease Introduction This research paper will examine factors, signs of symptoms, treatment, when to visit a doctor and how to care for a love one with Alzheimer disease. In the early stages of the disease, scientists have estimated that 500,000 people in their 30’s, 40’s and 50’s that have Alzheimer disease or a related dementia. Younger individuals may have problems with memory, thinking and concentration. The form of dementia is a term for the loss of memory and other intellectual abilities that interferes with their daily life. There’s serve types of dementia such as vascular dementia, mixed dementia, dementia with Lewy bodies, and frontotemporal dementia. Those individuals with a parent, brother, sister or a child with Alzheimer’s are most likely to develop the illness. A great risk increases if more than one family member has the disease. Alzheimer disease is a brain disorder that will get worse over time, and it is fatal. It destroys memory, thinking and behavior that will affect their work, and hobbies or social life. The brain has 100 billion cells (neurons). Each nerve cell communicates with many others to form networks. Nerve cells networks have special jobs. Some are involved in thinking, learning and remembering, help us to see, hear, smell and others to tell our muscles when to move. Individuals who stay socially engaged in activities that stimulate the mind and body can reduce the risk of Alzheimer’s disease or other dementia. As people get older, our brain ma... ... Changing the person’s environment to Alzheimer Disease 4 understand the cause, resolve challenges, obstacles to comfort and security. Everyone who develops behavioral symptoms should receive a thorough medical exam, especially if symptoms appear suddenly. An exam may reveal treatable conditions that are contributing to the behavior. The treatable drug can cause side effects to many people with Alzheimer’s who is taking the prescription medications for other health problems. The drug for Alzheimer’s can cause side effect or interaction between drugs that can sometimes affect the behavior. As the disease gets worse, those with Alzheimer’s have difficulty communicating about their experience.

Distinction between Microeconomics and Macroeconomics Essay

Microeconomics is the study of individual economic units of an economy whereas macroeconomics is the study of aggregates of an economy as a whole. For example, when we study of an individual sugar mill manufacturing sugar, our study is micro analysis but if we study the entire sugar manufacturing sector of the economy, our study is macro analysis. Also please note if we study the problem of production of a firm, our analysis is micro study but if we study the problems of production of the whole economy, our analysis is macro study. Both Microeconomics and Macroeconomics are inter-dependent and complementary. The main difference between the Microeconomics and Macroeconomics are as follows: Microeconomics Macroeconomics 1. It is the study of individual economic units of an economy It is the study of economy as a whole and its aggregates. 2. It deals with individual income, individual prices and individual output, etc. It deals with aggregates like national income, general price level and national output, etc. 3. Its Central problem is price determination and allocation of resources. Its central problem is determination of level of income and employment. 4. Its main tools are demand and suply of a particular commodity/factor. Its main tools are aggregate demand and aggregate supply of economy as a whole. 5. It helps to solve the central problem of what, how and for whom to produce in the economy It helps to solve the central problem of full employment of resources in the economy. 6. It discusses how equilibrium of a consumer, a producer or an industry is attained. It is concerned with the determination of equilibrium level of incoem and employment of the economy. 7. Price is the main determinant of microeconomic problems. Income is the major determinant of macroeconomic problems. 8. Examples are: individual income, individual savings, price determination of a commodity, individual firm’s output, consumer’s equilibrium. Examples  are: National income, national savings, general price level, aggregate demand, aggregate supply, poverty, unemployment etc.

Keeping school safe Essay

Keeping the Same School Schedule Everything in life is a chain reaction. An event happen because of a certain event. The New york City Department of Education want to change the schedule of the school. Instead of having 8 hours of school we student would be having an extra 2 to 3 hours of school. The positive part is having a friday as a weekend but this plan is not a 100% plan proof because we can’t tell the future of all the good and bad that will happen because of this event. Although we can predict the event with the evidence that is there. Why change something that is plan proof?We live using this schedule for decades. Why change that now? If we change the schedule of the school day, students would travel late makes it the most critical problem to having the schedules change. Traveling late leads to traveling in the dangers darkness.As students it would be harder to see so it makesit harder for us students to watch our waysand watch where are we stepping In some case people are too lazy to pick up and clean their dog poop and we the accidental steppin it.In this case your child will come home with a dirty smelly shoe everyday.In another case murderers would camouflage them self.this way they are ready to attack a child while the child will be the victims without knowing. This child could be yours . Statistics show 414 homicides happen in New york city in 2012.If you think you’re safe just because the average of homicides decreased by 20% from 2011,then your wrong.According to New York Times we are the third largest homicide city out of the selected 6 cities. This is not good because your child could be the next victim.The younger ones are more vulnerable. Your child could be the next victims and you woud be weeping for your child to come back in to your arm but hopes are lost.Also school time occur throughout winter and fall.These season are the coldest seasons.So student will get sick more easily because we taveling at night time which is more colder.It more worst for student who hve the school near a bay,river or oceanic land mass.Also imagine your child coming home freezing to death with froz bite. This lead to student be absent more and having medical notes increasing.with the amount of increasing medical notes the child will be missing out on at least twice as much as we are learn because of the longer  day(which equal to more information learned). We will face hunger as another of our big problems. Hunger lead to giant gap of opportunities to eat since the earliest lunch period is third which we call breakfast but some calls it b ranch. Already students are complaining about the lack of food they eat and being hungry all the time in school just because they don’t want to eat the nasty and grossing school lunch food. This is a problem because student will be missing out on nutritional value. Missing out on nutritional value leads to malnutrition. Not only student are hungry teacher are human being too. Teacher will get cranky if the don’t eat .They will most likely intend to eat in class. This makes student more hungry and can make some students cranky too.As for the elementary school kids like kindergraten and first grades will nagg and win to get food from the teachers.Some student may be violent and will fight for food.This is the idea of Surival of the fittest created by Charles Darwin. Lasty imagine a chid passing out in class due to lack of food being eaten.Also you child would not learn anything because the will fall a sleep in class and will not focus because they are too weak too put their mind to work.In addiction to that when human are hungry we will get sleepy to replace the hungerness because your bodyis too weak and will shut down to save energy. All in total of these factor lead to the the stress level on children increases.Which make adults nervous.The factors increase stress level is overload in work due to the extra classes or longer period of class because of more lessons being done in class.This lead to less work time at night and more homework.Which lead to to lack of sleep.This lead to children unable to pay attention because they are sleepy and will fall asleep in class.If the student don’t sleep the student will pass out and go into a coma.Also college resume would not look good without after school activities which we student don’t have time for. This will have an increasing amount of children have panic attack and nervous breakdown and high school students unable to continue to a go college and get scholarship. In conclusion,all the possibilities will happen just because of this change will happen.There will be other negative unknown happening coming along the way. LIke without after school activities the obesity level will increase.obesity Is one of America’s biggest concern.It one of the top concern in New york City.Along with the stress level on childrens increases which leads.This will have an increasing amount of children have panic attack and nervous breakdown. Also facing hunger will be a large problem because we are starving our children of the future. and Traveling late leads to traveling in the dangers darkness lead â€Å"accidents†.

Ethical Leadership – Analysis

Reader also used the â€Å"waiter rule† to explain that a lot can be said about a person's character by the way they treat the waiter, which is much like the golden rule, treat others as you wish to be treated. This piece of advice relates to the business world, because professionals should respect one another, tell the truth, and conduct themselves in an ethical manner. Furthermore, Reader discussed the leadership and ethical leadership. He described leadership as someone who inspires people to achieve a goal.He elaborated on this concept by stating that ethical leadership is when a person leads y Influencing their followers and use Input from the followers to shape goals and purposes. Moreover, an ethical leader should be consistent In both words and actions, lead by example, and can be referred to as a role model. These ethical leaders are extremely Important to employees. Reader shared some astounding statistics as to why employees need role models: 56% of employees person ally observed misconduct and out of those who observed it, 42% did not report it.This shows that the tone at the top is extremely important in firms. If the management is more likely to behave unethically, then this attitude trickles down and negatively effects the ethical values of everyone in the company. In addition, he discussed how peer commitment is important. For example, most times, an employee will look to see what colleagues are doing in order to make a decision. This information relates to me professionally because I will be starting my career as an auditor soon and the attitudes and ethical culture of the company and my colleagues will definitely affect how I perform my Job.Reader also discussed how a leader can promote and ethical culture. These ten pieces of advice would definitely help me in a professional setting because at one mint I will be leading a group of people on an audit engagement. The first piece of advice is to walk the walk, which means that the leader n eeds to lead by example. Next, he states that the leader should keep people in the loop. This means that the leader needs to involve the employees and inform them on various changes and adjustments happening in the organization.Reader suggests that the leader should also encourage thoughtful dissent and show the employees that he/she truly cares. Furthermore, Reader states that in order to promote and ethical culture, the leader would not sweep problems under the rug, but should deal with each problem In an ethical manner. In Dalton, the leader should celebrate the successes In the organization and be fair to all employees. Also, the leader should make ethics a priority.Often times In the professional world, leaders behave ethically but do not truly make ethics a priority. Although sometimes difficult, leaders need to make tough the leader should â€Å"get the right people eon the bus and keep them,† which means that the leader should find employees that share the same ethica l values and do whatever is possible to keep them on board. Overall, I think Reader provided some great examples and advice on ethics and ethical leadership.All of the examples and advice he discussed relate to a professional environment and especially auditing. Auditors do not have the best reputation because of unethical behaviors by professionals, like Arthur Andersen, in the past. Often times the auditing profession can really challenge and test an individual's ethical and moral compass. However, Reader's speech reminded me what I need do to make sure I maintain ethical relationships and become an ethical leader in my audit career.